Topic: How Might We Design for Behavior Change
Speakers: Brian Powers & Tim Letscher, Slalom Consulting
- 4:00pm - 4:15pm - Welcome & Introduction
- 4:15pm - 5:45pm - Guest Speaker Presentation
- 5:45pm - 6:00pm - MNCMN Business Update
Behavior change requires coming up with solutions that are grounded in your client or customer’s needs. Design thinking allows practitioners to work closely with those directly involved to create organic solutions as instead of imposing top-down solutions. Find out how design thinking can be leveraged in change management and behavior change – you’ll learn methods to match people's needs with what’s technologically feasible while driving a viable business strategy. Uncover techniques to brainstorm, iterate, and prototype to more quickly and effectively discover solutions.
Brian Powers works within Organizational Effectiveness at Slalom Consulting, where he has experience leading complex organizational change on large-scale process and technology implementation efforts. He has 8+ years of experience implementing solutions with Fortune 500 companies in industries including retail, insurance, resources, utilities, and medical technology. His expertise is in change management, change analytics, offering and solutions development, learning design and development, and design thinking.
Tim Letscher works within Customer Experience/Experience Design at Slalom Consulting. He has 20+ years of experience developing brands and innovative online solutions for both small businesses and Fortune 500 clients. Tim is helping transform the digital practice to include a broader definition of Customer Experience, a practice based on human-centered design. He leads teams that design and build customer experiences, product and service innovations, and ecosystems to help clients solve some of their most complex and interesting business and communication challenges. Clients include RBC Wealth Management, Securian, Buffalo Wild Wings, Target, Ameriprise, Be the Match, Lifetouch, and Best Buy.